In this digital age everyone has digital cameras – even on their phones, not to mention scanners and home “photo printers”… So, why do Professional Photographers charge £75 for an 8″ framed photograph when they cost just £1.50 online for a print?

Here’s why.
Simply put, you’re not just paying for the actual photograph, you’re paying for time and expertise in creating the image itself. First, let’s look at the actual time involved:

For a photo shoot at Infocus Photographic, Scarborough, you need to take into account:
– Your initial booking in phone call which leads to a confirmation letter and phone call (booking you in can take up to 15 minutes depending how long you want to talk through your shoot on the phone)
– 30 minutes of setup, preparation and talking through in a consultation (both on the phone and face-to-face) with your photographer
– If you have a makeover, modelling or Boudoir shoot with us, you will receive an hour in hair & makeup with one of our professional stylists
– one hour of shooting (unless you’re booked in for a modelling portfolio, boudoir or make over and then it can be two or three) with your photographer
– 30 minutes to load the photos onto a computer (2 – 4 Gb of data) by our studio production hand
– 30 minute pre-edit selection for production, by your photographer
– 2 – 4 hours of Photoshop time including cropping, contrast, colour, sharpening and backing up the edited photographs by a member of our production team
– 1 – 2 hours to viewing with our customers as well as answering questions, by your photographer
– 1 hour of resizing, rebuilding and creating of final pieces as directed by you in the viewing
– 1 hour ordering your prints, wall art and portfolios, receiving and verifying prints, package prints and putting through quality control.

Now for the expertise.
Shooting professional photography is a skill, acquired through years of experience. Combined, our photography and production team have 50+ years professional experience in the photography industry. Furthermore, our photographers are qualified Licentiate Professional Photographers.

Our cameras average £1500-£3000 for just the body, and most of our lens are in the £2000 category… taking professional portraits involves much more than a nice camera.

We also invest lots of time and money into the most up to date training and learning in the use of cameras as well as techniques for different styles of portraiture photography. There is also numerous software programs used to edit and print photographs. For every supplier we use, for our frames and wall art, we have to learn their software.

Think of it this way – the next time you pay £50 to get your hair done, a pair of scissors can cost as low as £1.50. But you gladly pay a lot more to hire a professional to actually do the job.

What about the cheap studios at the shopping centres?
Consider all of the time and work that we put into your photographs, by ourselves, compared to what a national chain do. The majority of cheap photographers don’t have the production time that we do (not to mention the time to spend with their customers) which is how they are able to charge less. 

This is fine, but you won’t get a fully edited, produced, finished piece of photographic art… you will get what you pay for.

Furthermore, most national chain store studios lose money. In fact, in 2007 Wal-Mart closed 500 of their portrait studios, in the USA, because of the financial drain they were putting on the company. What the chain stores bet on is that you’ll come in for some quick and cheap photos, and whilst you’re there, you’ll also spend on other things. They don’t have to make money, they are just there to get you in the door… something that we pride ourselves on NOT doing.

Finally, did you know? - It is illegal to reproduce photographs. This includes scanning publishing, reprinting, and/or reproducing in any way. Scanning breaks copyright laws and is considered as theft. On purchasing our digital images on disc, we also sell you the rights to reproduce as you wish.




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